Competition is good as the manufacturers strive to outdo each other and the consumer wins. Makes one wonder if today's bullets are that much better than "the good ol days." Seems like the Noslers are middle of the road pricewise. Barnes cost more and Hornady costs less. The TSX seems good as does the Hornady Interbond. Anyone know of a scientific study on performance regarding the premium bullets? I have good experiences with the IB in the 30-06 and the AccuBond in a .300 WSM. Both put deer down with no fuss. What say you? Does price factor in?