No doubt Richard makes some excellent bullets, at proportionally good prices. However, myself pumping out 1500+ rounds per year, even $5/100 over other brands adds up. Some specialized shooters do make use of extremely high ballistic coefficients, but the majority of precision shooters just need...
With the 140 gr 6.5 on the way, I definetly think Nosler Custom Competition bullets would get a huge wave of increased interest with a 175ish gr .308 caliber bullet. The price and quality of the Custom Competitions is not going unnoticed, and there are many, many, many .308 shooters around that...