MIke Fifer (CEO) Answered My Question about #1 Standard

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Handloader
Dec 26, 2007
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The CEO of Ruger, Mike Fifer, response to my question of why they dropped the # 1. Here is his email to me.

Dear Mr. Price,

Your comments are important to us, hence this venue.

If you want a #1 Standard, you might want to check with Lipseys, whom I believe has a variety of calibers in stock.

We dropped the rifle from our catalog offerings because the volume – or lack thereof – dictated that change. We have found, however, that the old adage, "absence makes the heart grow fonder," works for items we remove from the catalog. After they stay out for a few years, it can be worth bringing them back for a limited engagement. All the fence-sitters get one more chance to buy the firearm they were thinking so hard about but never taking action on. So you might see the #1 Standard again.

Best regards,
Mike Fifer


Read more: http://www.gunsandammo.com/blogs/handgu ... z1LXEgcRyZ
 
Very nice letter from Ruger. The fact that the CEO took the time to respond back speaks volumes in my book.
Thanks for posting the letter Mike.

JD338
 
That was good of them to write back. I can imagine with the economy being a little rough, they have to streamline some things to stay afloat. Scotty
 
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