Good Glass, Good Reticle (Different for different folks), Lit Reticle, and Zero Stops are all good stuff.
There are some really cool scopes out there, that have a combination of external turrets, FFP reticle. lit reticle, and internal information (Heads up display), where one doesn't even have...
Jack Of Adjusting All Ways & Master Of None...🙂
This is where I typically say, I can help you answer your question(s) better by a phone call than texting or typing.
It is just figuring out what is going to work best for that person, with that scope for that type of hunting situation.