with their bullet manufacturing. The reason I say this, is because they have been out of stock on quite a few of their seconds in the pro shop for quite some time now. Especially .264 and .308's.
I don't know,I think the secret is out and more shooters are buying the 2nds.I stocked up in past 2-3 months myself,have noticed the same as you lately and the 22cal well forget it as they are always out of bts I want.