I have container that the lube was clear in color but now after several years is a light brown tint color. I use Hornady unique which is far easier for me to spread out on my fingers to get the right amount to size, imperial is out for me, can't get the right amount for some reason. I spread out a very sparingly amount of unique on my finger and spread it out on middle finger and thumb before applying it to the case body. Sizes great. Imperial I have a hard time with. Lanolin and alcohol sprayed on a pad works well until the alcohol evaporates. I tried to lessen the amount of Lanolin but then the mixture doesn't lube well enough. Just the standard mixture I find on the internet 16 ounces of 99 % alcohol and 1.5 ounces of lanolin.